AI implementation
I set companies up to run on AI: I teach it your business, connect it to the tools your team already uses, and train each team to use it. The system is called Cadence, and you keep it.
AI implementation →I build companies. Now I'm a fractional CMO for startups.
I co-founded a startup and sold it, ran marketing and sales inside others, and founded a health benefits company. Every company is on a journey. I help founders along theirs: I lead your marketing, sales, and RevOps part-time, and I bring the systems with me.
How I got here
From investing in startups to building my own. The full track record has every role.
-
Startup investing
2018 -
Everee
First sales hire, 2019 -
The Startup Stack
Co-founded, 2020 -
Kingsfoil Health
Founded, 2024 -
Startup Science
Acquired my company, 2025 -
Today
Fractional CMO and AI work -
What's next
How I help founders
Most founders I work with start with the fractional CMO work. Here's how the first 30 days run.
Fractional CMO for startups
I lead your marketing, sales, and RevOps part-time, and I bring the systems with me.
Before day 1: the assessment
My agents audit your marketing against your competitors before you sign anything. You get the roadmap free. If you never hire me, you still leave with a plan.
Week 1: access and intake
You give me a company email and the logins the work needs. I read what you already have, then interview your team only about the gaps, so nobody spends an hour telling me something a file already says.
Weeks 2 to 4: your AI readiness foundation
I build your company brain, with your positioning, offer, buyers, and voice written down where your team and your AI can both read it. Then I rebuild your website on top of it and train your team as we go.
Day 30: the first readout
Your company brain and your new site are live. You see what we measured and what comes next. From there, we keep measuring and adjusting.
Other work
Modernizing group benefits through creative plan structures: level-funded, partially self-funded, and PEO partnerships. We're restoring dignity to our healthcare system, one company at a time.
kingsfoilhealth.com ↗Results
Results from roles I've held, at companies I worked for and one I co-founded.
| 521% | Growth in organic search impressions in one month | Startup Science |
| $430K | Pipeline from 89 SAOs as the first sales hire, 90% of it outbound | Everee |
| 10,000+ | Subscribers, built with no paid marketing | The Startup Stack |
| 70 to 250+ | Partners, including 90+ on revenue share | The Startup Stack |
Home
I'm based in Utah with my wife and kids. I speak four languages, and I write down everything I build so your team can keep running it after I leave.
More about me →The hard part is the middle
Start with a free look at where you're stuck. If you never hire me, you still leave with a plan.