I build the machine, then I run it.

A health insurance brokerage for startups and small companies, built because the benefits market only ever shows founders one option. We shop across level-funded, partially self-funded, and PEO structures, manage claims year round, and disclose our commissions in writing before anyone signs.

Ran the entire marketing function alone across five product lines, then built and led a two-person team. Marketing, revenue operations, sales, and the tooling underneath all of it.

• Grew organic search impressions 521% in one month, from 16K to 102K. Average position moved from 10.3 to 5.6.
• Published 170+ SEO articles that outranked Y Combinator, Forbes, and HubSpot on target terms, and earned a #2 ranking on both ChatGPT and Perplexity for the category's core buyer query.
• Ran all marketing for a Regulation CF community raise that brought in $307,950. Wrote the pitch page, built the investor email drips, ran the webinar program.
• Built an in-house cold outbound engine sending ~29,700 emails a month across 135 inboxes, with a custom AI personalization layer that replaced a $600+/month tool.
• Built the paid stack from scratch (roughly 35 Google and 14 LinkedIn campaigns, plus Microsoft, Reddit, Quora, and retargeting) and held 6 to 8% CTR, above benchmark.
• Built the revenue operations backbone in HubSpot from nothing: pipelines, dashboards, forecasting, a data model per product line. Led the integration of an acquired company into the parent brand.
• Built custom tools in Claude Code (ad campaign generators, a lead enrichment pipeline, self-sending reports) that replaced paid software and covered the work of extra headcount.

Founded and led a two-sided B2B SaaS marketplace connecting founders with vetted software deals. Grew it to a self-sustaining six-figure business. Bootstrapped, never raised.

• Grew partnerships from 70 to 250+, including 90+ revenue-share agreements.
• Coordinated $560K+ in custom SaaS deals and reached $60K ARR as the only full-time employee.
• Held 1,200+ sales calls at a 90% retention rate.
• Built a 10,000+ subscriber audience with no paid marketing, and moved the platform from no-code to custom code without the technical debt.
• Ran every function (sales, ops, finance, product, support) and managed the product through multiple pivots.

First sales hire at a fintech startup. Built the sales motion from zero: scripts, sequences, templates, reporting.

• Generated $430K in pipeline (90% outbound) from 89 SAOs, closing $20K ARR.
• Ran 50+ demos as the highest-performing rep, and built the team's Salesforce reports and funnel dashboard.
• Built partner-channel relationships that produced 43+ referrals.