What I'm doing right now.

Fractional CMO. I lead marketing for startups part-time, and I bring the systems with me: a marketing diagnostic, a company brain your AI can read, and an outbound engine. See how it works.

Kingsfoil Health. Founded in 2024. A health insurance brokerage for startups and small companies that compares level-funded, partially self-funded, and PEO plans. The U.S. benefits system is a maze built to extract value rather than deliver it; Kingsfoil is how I help founders get through it without getting eaten alive. Named after the healing herb from Lord of the Rings. Yes, on purpose.

Cadence. The system I built to write a company down: its positioning, offer, pricing, buyers, and voice, plus a record of what it's allowed to claim and where every claim came from, wired into the tools its people already use. See how it works.

Muster. Ingests, enriches, and activates lead data for any company, with an AI writer that drafts the cold outreach. The engine behind a go-to-market motion.

The Marketing Brain. A library of diagnostic tools that pressure-test a company's marketing against its competitors and hand back a plain report on what's working and what isn't.

The Touchstone Project. A project that empowers citizens to give feedback on government institutions and how well they achieve their mission. Also synthesizing a comprehensive understanding of common ground within politics to build a center to society again.

Home Health. A new venture I'm researching: in-home environmental assessments that test for the hazards most houses hide, starting on the Wasatch Front.

Russian. Always keeping my language skills fresh. Russian is much harder than Portuguese or Spanish.

Magic: The Gathering. I grew up playing Yugioh but MTG's clearly a better designed game. I'm having a lot of fun and prefer Commander as my favorite format.

ADHD. Diagnosed a couple of years ago, and still learning how my brain works.

Utah Army National Guard. Soldier and Russian linguist. Part-time, but it shapes how I think about commitment, systems, and what it means to be responsible for something.

Family. My wife and kids are everything to me.

Warhammer 40K lore. The grimdark philosophy is genuinely interesting beneath the skulls.

Listening to the greatest albums of all time to understand what makes each one special.