Go-to-Market
ICP definition, outbound systems, cold calling and email frameworks, first sales motion. I've lived every step of the sales process from solopreneur to larger teams.
- Cold outbound
- ICP
- Sales systems
Let's find the next honest step.
Every founder gets stuck at some point. Rather than sell you expensive advice, my goal is to jump in and start solving your most expensive problems.
What I work on
CRM & RevOps
Make your CRM work for you through CRM implementation, pipeline architecture, contact and company properties, deal stages that mirror your actual sales process.
- HubSpot
- Pipeline design
- Reporting
Operational Structure
Goal-setting frameworks (GOPT), meeting rhythms, priority systems. Turning chaos into something that can scale, built for how founders actually operate.
- GOPT framework
- OKRs
- Systems design
Founder Coaching
The harder, less structured work. Thinking traps, narrative gaps, the story you're telling yourself versus what's actually happening. I'm good at this because I've had to do it for myself.
- Clarity
- Decision-making
- ADHD-aware
Who this is for
- Founders building to their first million in revenue who have traction but no real motion yet.
- People who are smart and working hard but spinning wheels in a specific place.
- Founders who want a practitioner working alongside them.
- People who can handle honest feedback and want to hear the truth.
- Founders with ADHD or ADHD-adjacent operating styles who need systems that fit their brain.
- Founders looking for fractional support with flexible structures tailored to their needs.
Who this probably isn't for
- Pre-idea or very early pre-revenue. There isn't enough to work with yet.
- Founders looking for someone to validate decisions they've already made.
Send me a message
Tell me who you are and what you're working on. I read every message and reply from the address you leave below.
Prefer somewhere else? Find me on LinkedIn.