Hire me and my agents. I lead your marketing, sales, and RevOps part-time, and I bring the systems with me. I've run all three at my own company and at someone else's.
My agents audit your marketing against your competitors before you sign anything. You get the roadmap free. If you never hire me, you still leave with a plan.
You give me a company email and the logins the work needs. I read what you already have, then interview your team only about the gaps, so nobody spends an hour telling me something a file already says.
I build your company brain, with your positioning, offer, buyers, and voice written down where your team and your AI can both read it. Then I rebuild your website on top of it and train your team as we go.
Your company brain and your new site are live. You see what we measured and what comes next. From there, we keep measuring and adjusting.
The assessment rates each part of your marketing clear, watch, or hazard, and shows you the evidence behind each rating.
From companies I've worked for and one I co-founded.
| 521% | Growth in organic search impressions in one month | Startup Science |
| 10,000+ | Subscribers, built with no paid marketing | The Startup Stack |
| $430K | Pipeline from 89 SAOs as the first sales hire, 90% of it outbound | Everee |
| 70 to 250+ | Partners, including 90+ on revenue share | The Startup Stack |
Startups that need a senior marketing lead before they can justify a full-time one. If two of these sound familiar, we should talk.
| Me, as your fractional CMO | A full-time CMO | |
|---|---|---|
| Schedule | Part of the week, scoped to the work | Every day |
| Cost | A fixed-fee project, then a retainer | A full executive salary |
| Getting started | A free assessment, then a scoped agreement | A search and a hiring process |
| Systems | Arrives with three already built | Depends on who you hire |
| Best when | Marketing needs a leader before it needs a department | There's a marketing team to manage every day |
I'm also a GTM engineer: I build the machinery the strategy runs on. These three come with me, and you keep what they build for you.
Measures your marketing against your competitors and tells you what to fix first.
Your company, written down where your team's AI can read it.
Cold outbound, from building the list to scoring the replies.
A project runs once at a fixed fee. A retainer is a role, scoped and priced for what it covers.
The essential marketing infrastructure a business needs to operate credibly, built once at a fixed fee.
A company with nothing standing yet, before any retainer starts.
The brand half of marketing foundations without the website, for a company whose site is fine but whose position and words aren't.
A company that doesn't need a rebuild but needs its story fixed.
A lighter bundle for a company whose website doesn't need a rebuild but whose inbound pipeline has nothing feeding it.
A company whose site is fine but whose inbound pipeline has nothing feeding it.
Standing up AI-powered workflows and tools for a team that wants to work this way and doesn't know where to start.
A team adopting AI tools and workflows for the first time.
The scored, cited marketing audit alone, the lowest-commitment entry point and the assessment every other package is scoped from.
Anyone who wants a factual read on where their marketing stands before committing further.
The ongoing retainer role. Roadmap ownership, content and proof production, search and AI-visibility execution, brand and messaging maintenance, and reporting.
A company with a foundation already in place, or moving straight from marketing foundations.
Paid media, outbound, and creative intelligence for a company that has a foundation in place and needs pipeline.
A company with a foundation already in place that needs pipeline.
CRM architecture, tracking, data hygiene, and lead routing for a company whose brand is fine but whose systems lose leads.
A company whose brand is fine but whose systems lose leads.
A sales playbook, case studies, cold call scripts, and CRM architecture for a company whose sales process depends on who's running the call.
A company whose sales process depends on who's running the call.
Every engagement is scoped to what it actually needs. Book a call and I'll tell you which of these fits, and what it costs.
Leads your marketing part-time. I set the strategy, own the roadmap, and run the work or direct your team through it. I also build the systems underneath, like the CRM, the data, and the outbound. That's the GTM engineer half of the job.
When marketing needs a leader and you can't justify a full-time executive yet. Usually that's a founder still doing marketing on nights and weekends, or a team of doers with nobody setting direction.
Full-time, once you have a marketing team to manage every day and the budget for an executive salary. Until then, fractional. I document everything, so a full-time hire inherits a working system rather than a blank page.
Most start with a project at a fixed fee to get a big batch of work done, then move to a smaller retainer that runs the systems and supports your team. I'll tell you which fits and what it costs on our call.
The first one's free: I run it before every engagement. If a diagnostic is all you want, I have deeper versions we can scope on a call.
Everything I build for you. Depending on the engagement, that can include your company brain, brand and messaging guides, marketing and SEO strategy, website, and custom workflows. My own agents and processes stay mine.
A company email, access to the tools the work touches, time for a few interviews and some training, and a regular meeting.
I've interviewed dozens of fractional marketers and agencies over the last few years, and I built this to be what I couldn't find: someone who arrives with the systems already built, and whose work stays with your team when he goes.
We talk while my agents dig into your business. Then I send you a marketing roadmap, free. You can run it yourself if you'd rather.