I've run marketing, sales, and RevOps at multiple companies and understand the revenue journey from demand generation through customer success and beyond.
I've built three systems that I deploy in your company when we work together. You keep what I build for you such as your company's brain, cold outbound systems, and inbound machine.
Create and update your marketing strategy based on real-time measurements.
Your company's context management system for agentic, scalable workflows.
Full-cycle cold outbound from data enrichment through sending and campaign development.
Before you work with me, I come to you with an exhaustive marketing assessment of your business so that there's a clear roadmap in our engagement and clear value add from day one.
We build your company's context management system by structuring your existing assets and addressing any gaps so that all future work is ready and scalable.
We build your GTM systems tailored to your business and I train your team on how to manage them so that nothing dies when I move on from your team.
We continue measuring and improving what matters in your business so you never wonder why we're working together.
Yes, and most engagements should start there. You get the findings, the evidence, and the plan, whether or not you ever hire me to execute any of it.
Everything the systems build for you. Your context engine sits in a repository you control, with the full history of how each document changed. Your data, your sequences, and your campaigns live in your own accounts. The systems themselves stay mine, deployed into your environment and run for you, which is why you're paying for a fractional lead instead of a software licence.
Access to what you already have, then interviews only on the gaps. Nobody spends an hour telling me something your own files already say.
No. HubSpot stays your system of record. Muster pulls from it, cleans what it finds, and writes the corrected data back behind a preview-and-confirm step, so nothing lands in your CRM that you haven't looked at.
They bill you for the hours it takes to do this work by hand, and they take the method with them when the retainer ends. I've already built the machines that do it, so your money buys judgment and setup instead of labour. Your brain and your data stay with you either way.
Depends which of the three you need and how much of it I run for you. The first conversation is free. Bring the messy version of what's wrong and we'll size it on the call.
Tell me what's not working. If the evidence points somewhere I can't help, I'll tell you that instead.