Startup-friendly fractional marketing, done for you.

Jonathan Engle smiling in a lounge, a leather sofa and lamp behind him

Prices

Every client starts with Marketing Foundations. After that, you pay a base retainer plus the channels you pick.

Marketing Foundations

One time, at the start. Already have a brand and strategy you like? I'll refresh them. If not, I'll build them. Setup for your channels is included.

Brand and marketing strategyWho you sell to, what you say, and a brand guide to keep it consistent.$3,000
Company knowledge baseYour product, customers, voice and competitors in one place. Everything I write for you comes from it.$3,000
Channel setupFor the channels you pick. Outbound email: sending domains, mailboxes and warmup. Paid ads: ad accounts and conversion tracking. LinkedIn: your voice set up in the writing tool and connected to your LinkedIn account. SEO and AI search: a starting baseline and AI-answer tracking.Included

Base retainer

The monthly minimum. Every client pays it.

Strategy and reportingA monthly strategy review, a 30-minute check-in and written update every week, a monthly report with a look at your competitors, and your brand and knowledge base kept up to date.$1,000/mo

Channels

Pick one or more. Each is added to the base retainer.

LinkedIn contentPosts ghostwritten in your voice. We talk for an hour each month, and I write from that interview and your company knowledge base.$1,500/mo
SEO and AI searchSearch pages built at volume with my own system, plus tracking of whether ChatGPT, Perplexity and Google's AI answers name you.$2,000/mo
Outbound emailTarget lists built from my own data engine, plus email sequences and deliverability. Interested replies go straight to you.$2,000/mo
Paid ads, per platformStrategy and campaign management on Google, Meta, Reddit, LinkedIn, TikTok or ChatGPT. Ad spend goes to the platform.$1,000/mo

Bundle discount

Two channels take 10% off your monthly bill. Three take 20% off.

The discount covers the whole bill, base retainer included. Paid ads don't count toward it.

You pick	Regular	You pay
LinkedIn	$2,500	$2,500
LinkedIn and SEO	$4,500	$4,050
LinkedIn, SEO and outbound	$6,500	$5,200

Terms

Three-month minimum.
If you leave, you keep your domains, content and knowledge base.
Signing for six months or more? Ask about a discount.
I don't make video ads.
Websites and sales materials are priced separately.

Questions

What do I need to give you?

Thirty minutes a week, quick approvals, and access to the accounts I'm running. If I'm writing your LinkedIn, one hour a month on a call.

My brand and strategy are done. Do I still need Foundations?

Yes. I'll refresh what you have rather than start over, and I'll still build the knowledge base, because everything I write for you comes from it. The price is the same.

How is this different from fractional leadership?

This is a menu. You pick channels and I run them. Hiring me as a fractional CMO is a custom engagement where I lead your marketing.

Playbooks

Pick your channels

Book a call. We'll choose your channels and decide whether your brand needs a build or a refresh.

Book a call